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SMPIA is a provincial, member-based non-profit organization that is governed by a volunteer board of directors. Established in 1986, SMPIA represents all personnel related to the making and exhibiting of media productions from beginners to veteran professionals. SMPIA’s job is to be a catalyst for change, to facilitate interaction between people working in these media, and to help to create an environment that provides opportunities for the production, promotion and appreciation of media production in Saskatchewan.

To build a world-class, production-friendly environment where members of the Saskatchewan media production industry and the communities of Saskatchewan can flourish.

In this instance, “production-friendly environment” refers to having a climate of popular opinion where the community and provincial benefits and competitiveness of the film and TV industry sector are generally understood and supported.

SMPIA represents members of the film and television industry of Saskatchewan through communication, education, promotion and advocacy

The film and TV industry is commonly referred to as the” media and screen-based industry” by government funding programs and trade journals due to the growth of Internet-based platforms.

To build a favourable economic and creative climate for the film and television production industry and the communities in which they work today and in the future.

To cultivate a positive image of the industry in Saskatchewan, develop an appreciation of its creative accomplishments, and promote an understanding of its social and economic potential for the communities of Saskatchewan.

To provide leadership and foster co-operation through professional development and training, discussion forums, decision-making; and to advocate for changes in public policy in the interests of the film and television production industry and to creating social and economic benefits for Saskatchewan communities.